Store analytics vs. Site analytics. Store analytics is about money and orders — sales, revenue, and best sellers. Site analytics (تحليلات الموقع) is about traffic — how many people visit your site and which pages they view. They answer different questions; check both together to see the full picture. See Site analytics.
Open Store analytics
Store analytics lives in your site dashboard, not your account portal. Your account portal is only for billing — your Subscription and Wallet.1
Open your site dashboard
Sign in to Glowply, open your account portal, and click Glowply dashboard on your site card. Your dashboard opens in a new browser tab.
2
Go to Marketing
In the side menu, open Marketing (التسويق).
3
Open Store analytics
Choose Store analytics (تحليلات المتجر). Your sales reports appear.
Choose your time range
Every report is measured over a time range you pick — for example today, the last 7 days, this month, or a custom start and end date. Changing the range updates all the numbers on the page so they cover the same period.1
Pick a period
Choose a range such as today, this week, this month, or a custom date range. The whole report refreshes to match.
2
Compare to before (when available)
Where you can compare, set the report to show the previous period alongside the current one — for example this month versus last month — so you can see whether each number went up or down.
Always check which time range is selected before you read the numbers. “Revenue went up” only means something once you know up compared to when. The same figures over a week and over a month tell very different stories.
What the numbers mean
Store analytics summarizes your sales into a few key figures. Here’s what each one tells you, in plain terms. All amounts are in Egyptian pounds (EGP, ج.م).Revenue, orders, and items sold are related but different. Ten orders of one item each, and one order of ten items, both count as 10 items sold — but that’s 10 orders in the first case and 1 order in the second. Reading them together tells you whether you have many small sales or a few large ones.
A quick worked example
Say that over the last 30 days your Store shows 40 orders, 120 items sold, and your average order value is rising. That tells you customers are buying more per visit — a good moment to suggest add-ons or bundle related products. If orders stay flat but revenue climbs, your average order value is doing the work. If orders rise but revenue lags, customers may be buying mostly your cheaper items.Top products
The top products report ranks what’s selling best in the period you chose. Use it to understand demand and plan ahead.- Restock your winners. Make sure your best sellers don’t run out of stock — a sold-out top product is lost revenue. Check and update stock on the product. See Products.
- Promote the runners-up. A product selling well but not at the top might do even better featured on your home page or paired with a coupon. See Coupons.
- Rethink the slow movers. Products that rarely sell may need clearer photos, a better description, a lower price, or a category that’s easier to find. See Products and Categories & tags.
How to read it and act on it
Numbers are only useful when they lead to a decision. Here’s a simple routine.1
Pick the period and read the headline numbers
Choose a range — a week or a month is a good habit — and look at revenue, orders, items sold, and average order value together. Note which went up and which went down.
2
See what's driving it
Open top products to see what sold most. Strong sales usually trace back to a few products, a recent promotion, or a busy period.
3
Make one change
Act on what you see — restock a best seller, run a coupon on a slow item, improve a product’s photos and description, or feature a winner on your home page.
4
Check again next period
Come back after the next week or month and compare. Keep the changes that move your numbers in the right direction, and adjust the rest.
Common questions
What's the difference between Store analytics and Site analytics?
What's the difference between Store analytics and Site analytics?
Store analytics measures sales — revenue, orders, items sold, average order value, and top products. Site analytics measures traffic — visitors and page views. Use Store analytics to understand your money, and Site analytics to understand your audience. See Site analytics.
Why don't the numbers match my dashboard home?
Why don't the numbers match my dashboard home?
Your dashboard home shows a quick, live snapshot — recent orders and totals at a glance. Store analytics lets you choose a specific time range, so the figures cover exactly the period you select. Make sure you’re comparing the same range.
My revenue looks low this period — what should I check?
My revenue looks low this period — what should I check?
First confirm the time range is the one you meant. Then look at orders and average order value: fewer orders points to a traffic or demand issue (check Site analytics and your promotions), while steady orders at a lower average means customers are buying cheaper items. A best seller that went out of stock can also pull revenue down.
Does Store analytics include unpaid or cancelled orders?
Does Store analytics include unpaid or cancelled orders?
Reports are based on your real orders. An order’s status — for example completed, processing, or cancelled — affects how it counts toward your sales totals. If a figure looks off, open the period’s orders to see their statuses. See Orders.
How often should I check it?
How often should I check it?
A quick weekly look keeps you on top of trends, with a fuller monthly review to plan stock and promotions. You don’t need to check daily — short-term swings are normal for a small store.
Where to go next
Site analytics
See your traffic — how many people visit and which pages they view.
Orders
Open the orders behind your sales and move them through fulfillment.
Products
Restock best sellers and improve the products that aren’t moving.
Coupons
Run a promotion to lift sales of a slow or seasonal product.
Categories & tags
Make products easier to find so more of them sell.
Store overview
See everything you can do in your Store.
Need a hand reading your reports? Reach our team by live chat, WhatsApp, or email at support@myglowply.com. See Contact support.