Skip to main content
A Journey (الرحلة) is an automated marketing flow. Instead of writing to each customer by hand, you set up the flow once and it runs on its own — sending the right message at the right moment, such as welcoming a new customer or following up after an order. You’ll find Journeys in your site dashboard, under Marketing (التسويق).
Which area am I in? Journeys live in your site dashboard (لوحة تحكم موقعك) — the same place you build your pages and run your Store. They are part of the Marketing section, alongside SEO, Live events, and your analytics. This is about growing your business, not paying for Glowply (that’s your account portal).
Journeys are an advanced, optional feature. You don’t need them to launch your site or take orders — your Store works fully without any Journey. Add them later, once you’re comfortable, to save time and stay in touch with your customers automatically.

​
What a Journey is

Think of a Journey as a small set of instructions that runs for you in the background. It has three simple parts: Put together, a Journey reads like a sentence: “When a customer places their first order, wait one day, then send a thank-you message.” You build that flow once, and it repeats for every customer who fits — no manual work each time.

​
Typical uses

Journeys shine for the messages you’d otherwise have to remember to send. A few common ones:

Welcome new customers

Greet someone the moment they sign up or place their first order, and introduce your brand.

Follow up after a purchase

Thank a customer after an order, ask for a review, or suggest a related product.

Win back quiet customers

Reach out to people who haven’t ordered in a while with a friendly nudge or an offer.

Share news and promotions

Announce a new collection, a sale, or a seasonal offer to the right group of customers.
Start with one Journey that solves a real problem for you — a simple welcome message is the most popular first step. You can always add more later.

​
Before you start

A Journey can only reach people it has details for, so it works best once your Store is collecting customers and orders.
  • Have your Store set up and taking orders, so customers and their details are recorded. See Store overview.
  • Know the message you want to send and roughly when — for example, “a thank-you, one day after an order”.
  • If your message links to a page on your site, create that page first in the Builder. See Builder overview.

​
Create a simple Journey

The exact screens vary, but every Journey follows the same shape: choose what starts it, choose what it does, then turn it on. Here’s the typical flow for a basic welcome message.
1

Open your site dashboard

Sign in to Glowply, open your account portal, and click Glowply dashboard on your site card. Your dashboard opens in a new browser tab.
2

Go to Marketing → Journeys

In the side menu, open Marketing (التسويق), then choose Journeys (الرحلات). You’ll see any Journeys you’ve already created, and an option to add a new one.
3

Create a new Journey

Start a new Journey and give it a clear name you’ll recognize later, such as “Welcome new customers”. A name is just for you — your customers never see it.
4

Choose the trigger

Pick the event that starts the Journey — for a welcome flow, that’s typically when a new customer signs up or places their first order.
5

Add an action

Add the action you want — usually sending a message. Write your message, keep it short and friendly, and add a link to your site if it helps.
Greet people by name where you can, and tell them one clear next step — for example, “Browse our new arrivals”.
6

Set the timing

Decide when the action runs — immediately when the trigger happens, or after a short wait such as a day. For a welcome message, sending it right away usually works best.
7

Turn the Journey on

Save your Journey and activate it. From now on it runs automatically for every customer who matches — you don’t need to do anything more.
A Journey keeps running once it’s active, so review your message and timing before you turn it on. Send yourself a test if that option is available, and start with a single, simple Journey rather than several at once.

​
Tips for Journeys that work

People skim. Lead with the point, keep the message to a few lines, and include one clear action — a link to shop, a code to use, or a page to read.
Too soon can feel pushy; too late and the moment has passed. A welcome message works best right away, while a follow-up or review request often lands better a day or two after an order.
Don’t try to automate everything at once. Launch one Journey, see how customers respond, then add another. A few well-timed messages beat many noisy ones.
Send only what’s genuinely useful. If you run several Journeys, make sure a customer won’t receive too many messages close together.

​
Common questions

No. Journeys are an optional, advanced feature for automating marketing. Your site and Store work fully without them — set them up later when you’re ready to save time and stay in touch automatically.
A Journey runs automatically and repeats for every customer who triggers it — for example, everyone who places a first order gets a welcome. A one-off announcement is a single message you send once to a group. Use a Journey for things that should happen again and again on their own.
Yes. Open the Journey from Marketing → Journeys, change its message, timing, or trigger, and save. You can also turn a Journey off at any time so it stops running.
The people a Journey can reach come from your Store, under Customers — they’re recorded as customers buy from you. See Customers.

SEO

Help customers find your site on search engines.

Live events

Plan and promote live moments for your audience.

Store analytics

See what’s selling so you know what to promote.

Customers

View the customers your Journeys can reach.
Looking for billing instead? Your subscription, Wallet, and account details live in your account portal. See Wallet & top-ups.