> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glowply.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Store analytics

> Store analytics is your sales report — revenue, orders, items sold, average order value, and top products over any time range. Learn how to read it and act on what it tells you.

**Store analytics (تحليلات المتجر)** is the sales report for your shop. It shows how much money you've made, how many orders came in, which products sold best, and how those numbers change over time. Use it to see what's working, spot what's slowing down, and decide what to do next.

You'll find it in your **site dashboard** under **Marketing (التسويق) → Store analytics (تحليلات المتجر)**.

<Info>
  **Store analytics vs. Site analytics.** **Store analytics** is about *money and orders* — sales, revenue, and best sellers. **Site analytics (تحليلات الموقع)** is about *traffic* — how many people visit your site and which pages they view. They answer different questions; check both together to see the full picture. See [Site analytics](/en/marketing/site-analytics).
</Info>

## Open Store analytics

Store analytics lives in your **site dashboard**, not your account portal. Your account portal is only for billing — your **Subscription** and **Wallet**.

<Steps>
  <Step title="Open your site dashboard">
    Sign in to Glowply, open your **account portal**, and click **Glowply dashboard** on your site card. Your dashboard opens in a new browser tab.
  </Step>

  <Step title="Go to Marketing">
    In the side menu, open **Marketing (التسويق)**.
  </Step>

  <Step title="Open Store analytics">
    Choose **Store analytics (تحليلات المتجر)**. Your sales reports appear.
  </Step>
</Steps>

<Tip>
  Want a quick glance instead of full reports? Your dashboard home shows live highlights — recent orders, best sellers, and key totals — every time you open it. See [Site dashboard overview](/en/site/dashboard-overview).
</Tip>

## Choose your time range

Every report is measured over a **time range** you pick — for example today, the last 7 days, this month, or a custom start and end date. Changing the range updates all the numbers on the page so they cover the same period.

<Steps>
  <Step title="Pick a period">
    Choose a range such as **today**, **this week**, **this month**, or a **custom** date range. The whole report refreshes to match.
  </Step>

  <Step title="Compare to before (when available)">
    Where you can compare, set the report to show the **previous period** alongside the current one — for example this month versus last month — so you can see whether each number went up or down.
  </Step>
</Steps>

<Note>
  Always check which **time range** is selected before you read the numbers. "Revenue went up" only means something once you know *up compared to when*. The same figures over a week and over a month tell very different stories.
</Note>

## What the numbers mean

Store analytics summarizes your sales into a few key figures. Here's what each one tells you, in plain terms. All amounts are in Egyptian pounds (EGP, ج.م).

| Metric                  | What it tells you                                                                                                       |
| ----------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Revenue**             | The total money from sales in the selected period. This is your top-line sales figure.                                  |
| **Orders**              | How many orders customers placed. One order can contain several items.                                                  |
| **Items sold**          | The total number of individual products sold across all orders — useful when one order often has many items.            |
| **Average order value** | Revenue divided by orders — how much a typical customer spends per order. A higher value means each sale is worth more. |
| **Top products**        | Your best-selling products in the period, ranked by how many sold (or how much revenue they brought in).                |

<Info>
  **Revenue, orders, and items sold are related but different.** Ten orders of one item each, and one order of ten items, both count as **10 items sold** — but that's **10 orders** in the first case and **1 order** in the second. Reading them together tells you whether you have many small sales or a few large ones.
</Info>

### A quick worked example

Say that over the last 30 days your Store shows **40 orders**, **120 items sold**, and your **average order value** is rising. That tells you customers are buying more per visit — a good moment to suggest add-ons or bundle related products. If **orders** stay flat but **revenue** climbs, your average order value is doing the work. If **orders** rise but **revenue** lags, customers may be buying mostly your cheaper items.

## Top products

The **top products** report ranks what's selling best in the period you chose. Use it to understand demand and plan ahead.

* **Restock your winners.** Make sure your best sellers don't run **out of stock** — a sold-out top product is lost revenue. Check and update stock on the product. See [Products](/en/store/products).
* **Promote the runners-up.** A product selling well but not at the top might do even better featured on your home page or paired with a coupon. See [Coupons](/en/store/coupons).
* **Rethink the slow movers.** Products that rarely sell may need clearer photos, a better description, a lower price, or a category that's easier to find. See [Products](/en/store/products) and [Categories & tags](/en/store/categories-tags).

<Tip>
  Look at top products over different ranges. A product that tops **this week** but not **this year** may be a seasonal or trending item — useful to know when you plan stock and promotions.
</Tip>

## How to read it and act on it

Numbers are only useful when they lead to a decision. Here's a simple routine.

<Steps>
  <Step title="Pick the period and read the headline numbers">
    Choose a range — a week or a month is a good habit — and look at **revenue**, **orders**, **items sold**, and **average order value** together. Note which went up and which went down.
  </Step>

  <Step title="See what's driving it">
    Open **top products** to see what sold most. Strong sales usually trace back to a few products, a recent promotion, or a busy period.
  </Step>

  <Step title="Make one change">
    Act on what you see — restock a best seller, run a [coupon](/en/store/coupons) on a slow item, improve a product's photos and description, or feature a winner on your home page.
  </Step>

  <Step title="Check again next period">
    Come back after the next week or month and compare. Keep the changes that move your numbers in the right direction, and adjust the rest.
  </Step>
</Steps>

<Warning>
  Don't judge your store on a single day. Daily sales swing a lot for small shops, and one quiet day rarely means anything. Look at **weekly** or **monthly** trends before making big decisions.
</Warning>

## Common questions

<AccordionGroup>
  <Accordion title="What's the difference between Store analytics and Site analytics?">
    **Store analytics** measures **sales** — revenue, orders, items sold, average order value, and top products. **Site analytics** measures **traffic** — visitors and page views. Use Store analytics to understand your money, and Site analytics to understand your audience. See [Site analytics](/en/marketing/site-analytics).
  </Accordion>

  <Accordion title="Why don't the numbers match my dashboard home?">
    Your dashboard home shows a quick, live snapshot — recent orders and totals at a glance. Store analytics lets you choose a specific **time range**, so the figures cover exactly the period you select. Make sure you're comparing the same range.
  </Accordion>

  <Accordion title="My revenue looks low this period — what should I check?">
    First confirm the **time range** is the one you meant. Then look at **orders** and **average order value**: fewer orders points to a traffic or demand issue (check [Site analytics](/en/marketing/site-analytics) and your promotions), while steady orders at a lower average means customers are buying cheaper items. A best seller that went **out of stock** can also pull revenue down.
  </Accordion>

  <Accordion title="Does Store analytics include unpaid or cancelled orders?">
    Reports are based on your real orders. An order's status — for example completed, processing, or cancelled — affects how it counts toward your sales totals. If a figure looks off, open the period's orders to see their statuses. See [Orders](/en/store/orders).
  </Accordion>

  <Accordion title="How often should I check it?">
    A quick weekly look keeps you on top of trends, with a fuller monthly review to plan stock and promotions. You don't need to check daily — short-term swings are normal for a small store.
  </Accordion>
</AccordionGroup>

## Where to go next

<CardGroup cols={2}>
  <Card title="Site analytics" icon="chart-simple" href="/en/marketing/site-analytics">
    See your traffic — how many people visit and which pages they view.
  </Card>

  <Card title="Orders" icon="receipt" href="/en/store/orders">
    Open the orders behind your sales and move them through fulfillment.
  </Card>

  <Card title="Products" icon="box" href="/en/store/products">
    Restock best sellers and improve the products that aren't moving.
  </Card>

  <Card title="Coupons" icon="ticket" href="/en/store/coupons">
    Run a promotion to lift sales of a slow or seasonal product.
  </Card>

  <Card title="Categories & tags" icon="tags" href="/en/store/categories-tags">
    Make products easier to find so more of them sell.
  </Card>

  <Card title="Store overview" icon="store" href="/en/store/store-overview">
    See everything you can do in your **Store**.
  </Card>
</CardGroup>

<Info>
  Need a hand reading your reports? Reach our team by live chat, WhatsApp, or email at **[support@myglowply.com](mailto:support@myglowply.com)**. See [Contact support](/en/contact-support).
</Info>