> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glowply.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Site analytics

> Site analytics is your traffic report — visits, page views, where visitors come from, and your most popular pages over any time range. Learn how to read it and act on what it tells you.

**Site analytics (تحليلات الموقع)** is the traffic report for your site. It shows how many people visited, how many pages they looked at, where they came from, and which pages they viewed most. Use it to see whether people are finding your site, what's drawing them in, and where to focus next.

You'll find it in your **site dashboard** under **Marketing (التسويق) → Site analytics (تحليلات الموقع)**.

<Info>
  **Site analytics vs. Store analytics.** **Site analytics** is about *traffic* — how many people visit and which pages they view. **Store analytics (تحليلات المتجر)** is about *money and orders* — sales, revenue, and best sellers. They answer different questions; check both together to see the full picture. See [Store analytics](/en/store/store-analytics).
</Info>

## Open Site analytics

Site analytics lives in your **site dashboard**, not your account portal. Your account portal is only for billing — your **Subscription** and **Wallet**.

<Steps>
  <Step title="Open your site dashboard">
    Sign in to Glowply, open your **account portal**, and click **Glowply dashboard** on your site card. Your dashboard opens in a new browser tab.
  </Step>

  <Step title="Go to Marketing">
    In the side menu, open **Marketing (التسويق)**.
  </Step>

  <Step title="Open Site analytics">
    Choose **Site analytics (تحليلات الموقع)**. Your traffic reports appear.
  </Step>
</Steps>

<Tip>
  Want a quick glance instead of full reports? Your dashboard home shows **live visitors** — how many people are on your site right now — every time you open it. See [Site dashboard overview](/en/site/dashboard-overview).
</Tip>

## Choose your time range

Every report is measured over a **time range** you pick — for example today, the last 7 days, this month, or a custom start and end date. Changing the range updates all the numbers on the page so they cover the same period.

<Steps>
  <Step title="Pick a period">
    Choose a range such as **today**, **this week**, **this month**, or a **custom** date range. The whole report refreshes to match.
  </Step>

  <Step title="Compare to before (when available)">
    Where you can compare, set the report to show the **previous period** alongside the current one — for example this month versus last month — so you can see whether each number went up or down.
  </Step>
</Steps>

<Note>
  Always check which **time range** is selected before you read the numbers. "Visits went up" only means something once you know *up compared to when*. The same figures over a week and over a month tell very different stories.
</Note>

## What the numbers mean

Site analytics summarizes your traffic into a few key figures. Here's what each one tells you, in plain terms.

| Metric         | What it tells you                                                                                                                      |
| -------------- | -------------------------------------------------------------------------------------------------------------------------------------- |
| **Visits**     | How many times people came to your site in the selected period. One person can visit more than once.                                   |
| **Visitors**   | How many *different* people came. This counts each person once, even if they visited several times.                                    |
| **Page views** | The total number of pages opened across all visits. One visit usually includes several page views.                                     |
| **Top pages**  | Your most-viewed pages in the period, ranked by how many views each one got.                                                           |
| **Sources**    | Where your visitors came from — for example a search engine, social media, a link on another site, or by typing your address directly. |

<Info>
  **Visits, visitors, and page views are related but different.** One visitor who comes back three times counts as **1 visitor** but **3 visits**. If each of those visits opens four pages, that's **12 page views**. Reading them together tells you whether a few people are very engaged or many people are stopping by briefly.
</Info>

### A quick worked example

Say that over the last 30 days your site shows **2,000 visits** from **1,400 visitors**, with most arriving from social media. That tells you your Instagram and similar posts are doing the work of bringing people in — a good reason to keep posting and to link straight to your best pages. If **visits** rise but **page views** per visit stay low, people are arriving but not exploring; a clearer home page or a visible link to your Store can help. If most visits land on one product and leave, that page is your front door — make sure it shines.

## Where your visitors come from

The **sources** report shows how people reached your site. Knowing this tells you which of your efforts are paying off, so you can do more of what works.

* **Direct** — someone typed your `yourname.myglowply.com` address or used a saved bookmark. Often repeat customers or people who saw your address offline.
* **Social** — visitors arriving from social media such as Instagram, Facebook, or TikTok. Common for small businesses that promote there.
* **Search** — people who found you through a search engine. This grows as your [SEO](/en/marketing/seo) improves.
* **Referral** — visitors who clicked a link to you on another website.

<Tip>
  Match your sources to your effort. If you post a lot on Instagram, you'd expect strong **social** traffic. If you've been working on [SEO](/en/marketing/seo), watch **search** climb over the following weeks. A source that's lower than you'd expect shows where to focus next.
</Tip>

## Your most popular pages

The **top pages** report ranks what visitors actually look at. Use it to understand what people want and to guide them where you'd like them to go.

* **Lead with your winners.** If a page gets the most views, make sure it points people toward your Store or a clear next step — a popular page is a great place to feature products or a [coupon](/en/store/coupons).
* **Strengthen the runners-up.** A page doing well but not at the top might do better with clearer content, better photos, or a link from your home page.
* **Rethink the quiet pages.** Pages that almost no one views may be hard to find. Add a link to them from your menu or home page, or fold their content into a page people already visit. See [Pages](/en/site/pages).

<Tip>
  Look at top pages over different ranges. A page that tops **this week** but not **this year** may be tied to a recent post or promotion — useful to know when you plan what to share next.
</Tip>

## How to read it and act on it

Numbers are only useful when they lead to a decision. Here's a simple routine.

<Steps>
  <Step title="Pick the period and read the headline numbers">
    Choose a range — a week or a month is a good habit — and look at **visits**, **visitors**, and **page views** together. Note which went up and which went down.
  </Step>

  <Step title="See what's driving it">
    Open **sources** to see where people came from, and **top pages** to see what they looked at. A jump in traffic usually traces back to a post, a promotion, or a busy season.
  </Step>

  <Step title="Make one change">
    Act on what you see — post more where your traffic comes from, improve [SEO](/en/marketing/seo) to grow search visits, add a clear link from a popular page to your Store, or feature a [coupon](/en/store/coupons) where the most people will see it.
  </Step>

  <Step title="Check again next period">
    Come back after the next week or month and compare. Keep doing what brings the right visitors, and adjust the rest.
  </Step>
</Steps>

<Warning>
  Don't judge your site on a single day. Daily traffic swings a lot for small sites, and one quiet day rarely means anything. Look at **weekly** or **monthly** trends before making big decisions.
</Warning>

<Note>
  Site analytics tells you *how many* people visit and *what* they view — it doesn't identify who they are by name. To see and contact the customers who bought from you, use [Customers](/en/store/customers) and [Orders](/en/store/orders) in your Store.
</Note>

## Common questions

<AccordionGroup>
  <Accordion title="What's the difference between Site analytics and Store analytics?">
    **Site analytics** measures **traffic** — visits, visitors, page views, sources, and top pages. **Store analytics** measures **sales** — revenue, orders, items sold, and best sellers. Use Site analytics to understand your audience, and Store analytics to understand your money. See [Store analytics](/en/store/store-analytics).
  </Accordion>

  <Accordion title="I have lots of visits but few sales — what should I check?">
    That gap is exactly why both reports exist. Plenty of **traffic** with few orders points to what happens *after* people arrive: check that your prices are clear, your **top pages** lead toward the Store, and checkout is easy. Then compare with [Store analytics](/en/store/store-analytics) to see where visitors drop off. A well-placed [coupon](/en/store/coupons) can also turn browsers into buyers.
  </Accordion>

  <Accordion title="My traffic dropped this period — what could it be?">
    First confirm the **time range** is the one you meant. Then check **sources**: if **social** fell, it may simply be that you posted less; if **search** fell, review your [SEO](/en/marketing/seo). Seasonal quiet spells are normal too — compare with the same period earlier rather than the days right before.
  </Accordion>

  <Accordion title="Do my own visits count?">
    Opening your own site to check it can add to your numbers. For a truer picture, focus on **trends over time** rather than exact daily totals, and read traffic over a week or month so your own visits barely register.
  </Accordion>

  <Accordion title="How often should I check it?">
    A quick weekly look keeps you on top of trends, with a fuller monthly review to plan what to share and where to focus. You don't need to check daily — short-term swings are normal for a small site.
  </Accordion>
</AccordionGroup>

## Where to go next

<CardGroup cols={2}>
  <Card title="Store analytics" icon="chart-line" href="/en/store/store-analytics">
    See your sales — revenue, orders, and your best-selling products.
  </Card>

  <Card title="SEO" icon="magnifying-glass" href="/en/marketing/seo">
    Help more people find your site through search and grow your traffic.
  </Card>

  <Card title="Pages" icon="file-lines" href="/en/site/pages">
    Improve your most-viewed pages and make the quiet ones easier to find.
  </Card>

  <Card title="Coupons" icon="ticket" href="/en/store/coupons">
    Turn visitors into buyers with a well-placed promotion.
  </Card>

  <Card title="Customers" icon="users" href="/en/store/customers">
    See and contact the people who actually bought from you.
  </Card>

  <Card title="Site dashboard overview" icon="gauge" href="/en/site/dashboard-overview">
    See everything you can do from your **site dashboard**.
  </Card>
</CardGroup>

<Info>
  Need a hand reading your reports? Reach our team by live chat, WhatsApp, or email at **[support@myglowply.com](mailto:support@myglowply.com)**. See [Contact support](/en/contact-support).
</Info>