> ## Documentation Index
> Fetch the complete documentation index at: https://docs.glowply.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Journeys

> Journeys are automated marketing flows that reach your customers at the right moment — like a welcome message after sign-up or a follow-up after a purchase. Learn what they are and how to build a simple one.

A **Journey (الرحلة)** is an automated marketing flow. Instead of writing to each customer by hand, you set up the flow once and it runs on its own — sending the right message at the right moment, such as welcoming a new customer or following up after an order. You'll find Journeys in your **site dashboard**, under **Marketing (التسويق)**.

<Info>
  **Which area am I in?** Journeys live in your **site dashboard (لوحة تحكم موقعك)** — the same place you build your pages and run your Store. They are part of the **Marketing** section, alongside [SEO](/en/marketing/seo), [Live events](/en/marketing/live-events), and your analytics. This is about growing your business, not paying for Glowply (that's your **account portal**).
</Info>

<Note>
  Journeys are an **advanced, optional** feature. You don't need them to launch your site or take orders — your Store works fully without any Journey. Add them later, once you're comfortable, to save time and stay in touch with your customers automatically.
</Note>

## What a Journey is

Think of a Journey as a small set of instructions that runs for you in the background. It has three simple parts:

| Part        | What it means                     | Example                                                |
| ----------- | --------------------------------- | ------------------------------------------------------ |
| **Trigger** | The event that starts the Journey | A new customer signs up, or an order is placed         |
| **Action**  | What the Journey does             | Send a welcome message, or a thank-you and a discount  |
| **Timing**  | When each action happens          | Right away, or after a short wait such as a day or two |

Put together, a Journey reads like a sentence: *"When a customer places their first order, wait one day, then send a thank-you message."* You build that flow once, and it repeats for every customer who fits — no manual work each time.

## Typical uses

Journeys shine for the messages you'd otherwise have to remember to send. A few common ones:

<CardGroup cols={2}>
  <Card title="Welcome new customers" icon="hand-wave">
    Greet someone the moment they sign up or place their first order, and introduce your brand.
  </Card>

  <Card title="Follow up after a purchase" icon="bag-shopping">
    Thank a customer after an order, ask for a review, or suggest a related product.
  </Card>

  <Card title="Win back quiet customers" icon="arrow-rotate-left">
    Reach out to people who haven't ordered in a while with a friendly nudge or an offer.
  </Card>

  <Card title="Share news and promotions" icon="bullhorn">
    Announce a new collection, a sale, or a seasonal offer to the right group of customers.
  </Card>
</CardGroup>

<Tip>
  Start with one Journey that solves a real problem for you — a simple welcome message is the most popular first step. You can always add more later.
</Tip>

## Before you start

A Journey can only reach people it has details for, so it works best once your Store is collecting customers and orders.

* Have your **Store** set up and taking orders, so customers and their details are recorded. See [Store overview](/en/store/store-overview).
* Know the **message** you want to send and roughly **when** — for example, "a thank-you, one day after an order".
* If your message links to a page on your site, create that page first in the **Builder**. See [Builder overview](/en/site/builder-overview).

## Create a simple Journey

The exact screens vary, but every Journey follows the same shape: choose what starts it, choose what it does, then turn it on. Here's the typical flow for a basic welcome message.

<Steps>
  <Step title="Open your site dashboard">
    Sign in to Glowply, open your **account portal**, and click **Glowply dashboard** on your site card. Your dashboard opens in a new browser tab.
  </Step>

  <Step title="Go to Marketing → Journeys">
    In the side menu, open **Marketing (التسويق)**, then choose **Journeys (الرحلات)**. You'll see any Journeys you've already created, and an option to add a new one.
  </Step>

  <Step title="Create a new Journey">
    Start a new Journey and give it a clear name you'll recognize later, such as "Welcome new customers". A name is just for you — your customers never see it.
  </Step>

  <Step title="Choose the trigger">
    Pick the event that starts the Journey — for a welcome flow, that's typically when a new customer signs up or places their first order.
  </Step>

  <Step title="Add an action">
    Add the action you want — usually sending a message. Write your message, keep it short and friendly, and add a link to your site if it helps.

    <Tip>Greet people by name where you can, and tell them one clear next step — for example, "Browse our new arrivals".</Tip>
  </Step>

  <Step title="Set the timing">
    Decide when the action runs — immediately when the trigger happens, or after a short wait such as a day. For a welcome message, sending it right away usually works best.
  </Step>

  <Step title="Turn the Journey on">
    Save your Journey and activate it. From now on it runs automatically for every customer who matches — you don't need to do anything more.
  </Step>
</Steps>

<Warning>
  A Journey keeps running once it's active, so review your message and timing before you turn it on. Send yourself a test if that option is available, and start with a single, simple Journey rather than several at once.
</Warning>

## Tips for Journeys that work

<AccordionGroup>
  <Accordion title="Keep it short and helpful">
    People skim. Lead with the point, keep the message to a few lines, and include one clear action — a link to shop, a code to use, or a page to read.
  </Accordion>

  <Accordion title="Mind the timing">
    Too soon can feel pushy; too late and the moment has passed. A welcome message works best right away, while a follow-up or review request often lands better a day or two after an order.
  </Accordion>

  <Accordion title="Start with one, then build">
    Don't try to automate everything at once. Launch one Journey, see how customers respond, then add another. A few well-timed messages beat many noisy ones.
  </Accordion>

  <Accordion title="Don't over-message">
    Send only what's genuinely useful. If you run several Journeys, make sure a customer won't receive too many messages close together.
  </Accordion>
</AccordionGroup>

## Common questions

<AccordionGroup>
  <Accordion title="Do I need Journeys to sell?">
    No. Journeys are an optional, advanced feature for automating marketing. Your site and Store work fully without them — set them up later when you're ready to save time and stay in touch automatically.
  </Accordion>

  <Accordion title="What's the difference between a Journey and a one-off announcement?">
    A **Journey** runs automatically and repeats for every customer who triggers it — for example, everyone who places a first order gets a welcome. A one-off announcement is a single message you send once to a group. Use a Journey for things that should happen again and again on their own.
  </Accordion>

  <Accordion title="Can I edit or stop a Journey later?">
    Yes. Open the Journey from **Marketing → Journeys**, change its message, timing, or trigger, and save. You can also turn a Journey off at any time so it stops running.
  </Accordion>

  <Accordion title="Where do I see my customers?">
    The people a Journey can reach come from your **Store**, under **Customers** — they're recorded as customers buy from you. See [Customers](/en/store/customers).
  </Accordion>
</AccordionGroup>

## Related pages

<CardGroup cols={2}>
  <Card title="SEO" icon="magnifying-glass" href="/en/marketing/seo">
    Help customers find your site on search engines.
  </Card>

  <Card title="Live events" icon="calendar-day" href="/en/marketing/live-events">
    Plan and promote live moments for your audience.
  </Card>

  <Card title="Store analytics" icon="chart-line" href="/en/store/store-analytics">
    See what's selling so you know what to promote.
  </Card>

  <Card title="Customers" icon="users" href="/en/store/customers">
    View the customers your Journeys can reach.
  </Card>
</CardGroup>

<Info>
  Looking for billing instead? Your subscription, **Wallet**, and account details live in your **account portal**. See [Wallet & top-ups](/en/account/wallet).
</Info>